Two main reasons. Firstly, we are not developers. Though we understand what can and can't be achieved it's not our core strength. We leave it to the professionals. Secondly, variables, different projects require different skillsets. Although each one of our ideas is unique we often use similar mechanisms to achieve specific results, so, applying innovation to our own business we're aiming to work with a brand design company and a dozen existing freelancers and coding contacts to create a central nexus of re-usable code to keep the costs down for everyone. No one's in competition, everybody benefits. Although we may streamline the process we're not directly involved in any development this will be sourced direct from the developers working to the plans and spec provided for the most cost effective solution for you.