Why we're unique and what's the alternative?

The Idea Bridge is unique. An opportunity to purchase a substantial online business concept as licensed digital business asset. If you are looking to invest in a new business, online or otherwise here's a list of the advantages of choosing theideabridge solution over some of the alternatives. It might not be right for everyone but we want you to make your own mind up. Drop-shipping e-comm alone the stats show only 10% of Shopify stores make profits of 20%* and most have had to increase marketing spend by 20-30% just to maintain their current levels.† Our high value low risk, low cost service based businesses synched with a payment on results model gets you on the first rung of the ladder with statistically a much better chance of success.

Shopify or drop shipping ecomm

Drawbacks v ideabridge advantages:

Template design & development £4,200-£9,600.
Lots of competition:
eg. 490,200 stores selling clothes.
Limits potential revenue by just selling products.
Only the top 10% of these stores make profits approaching 20%, the other 90% considerably less*.
Service based concepts are more than twice as likely to survive their first year than purely product based e-comm sites.**
Lower potential emotional rewards/fulfilment.
Recurring costs.
Limited sell on value.

Compared to theideabridge:

Bespoke ecomm site

Drawbacks v ideabridge advantages:

Upfront costs basic £5-£15K,
Medium complexity £15-£40K.
Brand design not included.
You'll have to source products.
Lots of competition.
Lower potential emotional rewards/fulfilment.
Recurring costs. 
Limited sell on value.
Service based concepts are more than twice as likely to survive their first year than purely product based e-comm sites.**

Compared to theideabridge:

  • Low risk, low cost start up.
  • Unique concept, beating the competition.
  • Fully researched concept.
  • Low running costs.
  • No limitations on revenue, more than just selling just product.
  • Automated customer support and 24/7 sales.
  • No limitations on revenue, with service elements rather than just selling just product with a higher chance of success.**
  • Personal fulfilment through monetising something you enjoy.
  • Good cause or non for profit options.
  • Build cost linked to ROI (return on investment).
  • Part payment on results.
  • Ongoing support.

Online Franchise model

Drawbacks v ideabridge advantages:

Upfront costs from £3K-£100K
(Medium complexity £15-£40K).
Ongoing costs.
Limited autonomy.
Dependence on the franchisor.
Market saturation/Territories Rules on selling the business.
Possible contractual disputes.
Reputation risks through no brand control.
Limited sell on value.
Promotional success stats may stem from selective surveys (eg surveying only active franchises not the failures).
Lower potential emotional rewards/fulfilment.

Compared to theideabridge:

Bricks and mortar business

Drawbacks v ideabridge advantages:

High initial costs.
Ongoing expenses
inc. staff wages.
Location dependence.
Limited customer reach.
Operational challenges.
Scalability issues.
Vulnerable to external factors: weather/rent increases etc.

Compared to theideabridge:

  • Low risk, low cost start up.
  • Unique concept, beating competition.
  • Low running costs.
  • Online business you can run from anywhere.
  • No limitations on revenue, more than just selling just product.
  • Personal fulfilment through monetising something you enjoy.
  • Good cause or non for profit options.
  • Build cost linked to ROI (return on investment).
  • Part payment on results.
  • Automated customer support and 24/7 sales.
  • Option for sub contracted support without the need for Employers NI/insurance.
  • Ongoing support.

*Research from Storeleads.app. The State of Shopify 2025 Feb 25.
**Hostinger (2025 Entrepreneurship Stats): 41% of service-based startups survive, compared to only 19% of product-based ones.
† ecommerceage.co.uk 2025.

Check if nows the right time link.

There's lots of reasons to start an online business.
Find out if it's the right time for you...

A FREE no obligation 2 minute insight into what's right for you right now. LIVE 1st December, 2025.

About The Idea Bridge:

Useful links:

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FREE guides - Taking the first step.
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Product Partners - help at hand.
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