As every entrepreneur will tell you sometimes it's better to go with a gut instinct and not delay but others like to have reassurance in their investment, particularly if it's a large one. Every concept we sell, whether it's your own enhanced, a bespoke idea of one of our pre-packaged concepts should if not be unique be an improvement if what's available in the market. Research could help you ascertain demand and define your proposition. Obviously we are aware that the old adage of 9 out 10 owners said there cats preferred a 'particular' brand is which owners were selected and just as importantly which cats too! This needs to be done professionally both in targeting your participants and being careful what you ask so you get the answers you need. Negative responses are not always a bad thing - knowing what isn't likely to work can be just as beneficial as knowing what might not. We can help you from our end but we rely and our partner i-tracks to get the results and data you need. Choosing the advanced option will enable us to tailor your offering according to research results*.